The StiehlWorks Team
We have over three decades of experience studying customers and markets to help our clients achieve their goals.
Whether it is understanding the needs of your diverse customers (so-called “Voice of the Customer” projects), defining predictive internal measures, or the strategic planning and design of your next product or service offering, StiehlWorks can help you. We have conducted studies for government agencies, utilities, health charities, industry associations, and all types of private sector companies from “dot coms” to hardware suppliers, software providers and healthcare providers. We have also assisted our clients with defining markets and segmentation, Benchmarking and implementing the Baldrige criteria.
StiehlWorks takes a comprehensive approach to creating and using the Voice of the Customer to develop customer-driven internal measures, execute customer satisfaction surveys and choose among competing improvement opportunities. For a graphic illustration of how this process works, click here.
Chris Stiehl
Chris Stiehl is a market research and strategic consulting professional. He has over 35 years experience working in and for Fortune 500 companies.
Chris has worked in facility and product design, strategic planning, marketing and market research, competitive analysis, engineering and in management. His resume includes Eli Lilly and Company, Wyle Laboratories, Polaroid Corporation, Cadillac Division of General Motors, Pacific Gas & Electric Company and Applied Marketing Science.
Chris has an undergraduate degree from the UC-San Diego and advanced degrees in Experimental Psychology and Industrial Engineering from the University of Michigan. He also studied under international quality leaders Dorian Shainin while at Polaroid, under W. Edwards Deming while at Cadillac, and under Bradley Gale and Ray Kordupleski while at Pacific Gas & Electric.
Chris has presented at numerous conferences including the International Conference on Benchmarking, the joint meeting for the American Marketing Association, the American Society for Quality, the AMA's Marketing Research in Utilities Conference and the Council for Continuous Improvement, as well as several conferences concerning the Workforce Investment Act. Chris has taught at several universities including the University of Michigan, Harvard University, Northeastern University, UC-San Diego, University of Alabama-Huntsville and UC-Berkeley.
Lorraine Stiehl
During a twenty-five-year career in non-profit management, Lorraine Stiehl has provided marketing and fundraising support, and strategic planning guidance, for numerous charitable organizations. She has also provided strategic planning, marketing and sales management support for multiple software and new technology companies. Lorraine is currently serves as the chairperson for volunteer government relations activities for the Juvenile Diabetes Research Foundation International.